Crafting and Executing a Strategic Plan Essays

Crafting and Executing a Strategic Plan Essays Crafting and Executing a Strategic Plan Essay Crafting and Executing a Strategic Plan Essay Business Brief Competitive Strategy: Frame By Frame has evaluated the market closely analyzing the entry-level and multi-featured segments. Employing the low cost strategy in the entry-level market was established to do exactly what is intended with this approach: ? Gain a broad cross-section of the market ? Lower overall costs than the competitors ? A good basis camera ? Continuous search for ways to reduce costs ? Highlight the features that lead to low cost The keys to sustaining the low cost strategy for the entry-level segment will be a vigorous approach to finding an economical ration between prices and camera value. Paramount to sustaining the strategy will be to manage costs down every year in all areas of business (Thompson, Strickland, Gamble 2010 p. 161). Appendix A Frame by Frame will generate market share in all regions with a clear understanding that profit margin will be low. The low price leader with continued market share expansion will pay dividends in the high end multi-feature segment. Frame by Frame will complement the low price entry level camera with a well differentiated multi-featured camera. Appendix B. Profit margins over market share will allow this segment of the company to continue to thrive. A selective market which Frame by Frame intends to service will prove beneficial to the bottom line. With strong marketing and advertizing plans market share will grow in years to come leading to even stronger market share and profits. The differentiation strategy for the multi-featured camera will ? ind a narrow market niche where buyers needs and preferences are distinctively different. ? develop features, attributes and custom made products that match the tastes and requirements of niche members ? communicate how product offering does the best job of meeting the niche buyer’s expectations It will be crucial for Frame to Frame to stay committed to serving the niche better than rivals. The firm must not blur the strategic image by entering other market segmen ts or adding other products to widen market appeal (Thompson, Strickland, Gamble 2010 p. 161). Supplemental Strategies: Frame by Frame has taken a serious look at expanding the product line in the entry-level camera segment. Additional new models and styles will help to appeal to an even wider group of buyers. It will be crucial for the company to identify ways to continue to hold down costs so the offering of additional products will continue to be appealing to buyers at the entry level camera segment. Providing the options to buy the same phone in different colors or color combinations can have a significant impact on the number of potential buyers. For instance, the cell phone industry has catapulted sales of identical phones by making the phone and/or covers that favor specific sports teams, or charitable causes. This supplemental strategy may produce similar results. A second supplemental strategy incorporates the entry level camera into the phone to generate a strategic alliance between two companies that seem inseparable in today’s world of technology. Finding a new phone without a camera is nearly impossible and finding any human without a cell phone is just as unlikely. Strategic alliances take a great deal of planning to minimize the risk for both parties. Thompson, Strickland, Gamble (2009) state that the extent to which the companies benefit from entering into alliances seems to be a function of six factors: ? Picking a good partner ? Being sensitive to cultural differences ? Recognizing that the alliance must benefit both sides ? Ensuring that both parties live up to their commitments ? Structuring decision making to be swift if needed ? Managing learning and adjusting the alliance agreement to fit new circumstances. Frame by Frame must keep an open mind to the market and rival forces to remain competitive. In the business world the competitive climate drives companies to be innovative. Staying on the cutting edge of your business strategies and keeping your business head on a swivel so as to watch the competition will be the combination that will pay dividends for years to come. Foreign Markets Strategies: Frame by Frame have developed strategies that are mirror images of each other for each of the four global regions. The cost, marketing, production, pricing plans are nearly the same in all areas. Frame by Frame has found this strategy successful but may generate even higher profits and market share by varying the company’s strategic approach from country to country in response to differing local market, culture, competitive conditions, and differing buyer tastes and preferences (Thompson, Strickland, Gamble 2010 p. 215). Altering the strategy from region to region would be more beneficial in the multi-featured segment in which variations from production to marketing would be more tolerant of variations. The entry-level segment which operates on a very low margin must utilize standardized methods to manage costs and hold onto market share. Addendum: The global economy allows for a company to utilize creativity and ingenuity to craft a dynamic strategic plan that can be customized to any market or region of the world. The development of a successful plan will take a team that is focused on the market environment and the various influences to be encountered. The successful company will be able to navigate the factors and make the changes needed to meet the company goals.

Siege of Fort Erie in the War of 1812

Siege of Fort Erie in the War of 1812 Siege of Fort Erie- Conflict Dates: The Siege of Fort Erie was conducted August 4 to September 21, 1814, during the War of 1812 (1812-1815).   Armies Commanders: British Lieutenant General Gordon Drummondapprox. 3,000 men United States Major General Jacob BrownBrigadier General Edmund Gainesapprox. 2,500 men Siege of Fort Erie - Background: With the beginning of the War of 1812, the US Army commenced operations along the Niagara frontier with Canada.   The initial attempt to mount an invasion failed when Major Generals Isaac Brock and Roger H. Sheaffe turned back Major General Stephen van Rensselaer at the Battle of Queenston Heights on October 13, 1812.   The following May, American forces successfully attacked Fort George and gained a foothold on the west bank of the Niagara River.   Unable to capitalize on this victory, and suffering setbacks at Stoney Creek and Beaver Dams, they abandoned the fort and withdrew in December.   Command changes in 1814 saw Major General Jacob Brown assume oversight of the Niagara frontier.          Aided by Brigadier General Winfield Scott, who had relentless drilled the American army over the previous months, Brown crossed the Niagara on July 3 and quickly captured Fort Erie from Major Thomas Buck.   Turning north, Scott defeated the British two days later the Battle of Chippawa.   Pushing ahead, the two sides clashed again on July 25 at the Battle of Lundys Lane.   A bloody stalemate, the fighting saw both Brown and Scott wounded.   As a result, command of the army devolved to  Brigadier General Eleazer Ripley.   Outnumbered, Ripley withdrew south to Fort Erie and initially desired to retreat across the river.   Ordering Ripley to hold the post, a wounded Brown dispatched  Brigadier General Edmund P. Gaines to take command. Siege of Fort Erie - Preparations: Assuming a defensive position at Fort Erie, American forces worked to improve its fortifications.   As the fort was too small to hold Gaines command, an earthen wall was extended south from the fort to Snake Hill where an artillery battery was emplaced.   To the north, a wall was built from the northeast bastion to the shore of Lake Erie.   This new line was anchored by a gun emplacement dubbed the Douglass Battery for its commander Lieutenant David Douglass.   To make the earthworks more difficult to breach, abatis were mounted along their front.   Improvements, such as the construction of block houses, continued throughout the siege. Siege of Fort Erie - Preliminaries: Moving south, Lieutenant General Gordon Drummond reached the vicinity of Fort Erie in early August.   Possessing around 3,000 men, he dispatched a raiding force across the river on August 3 with the intention of capturing or destroying American supplies.   This effort was blocked and repulsed by a detachment of the 1st US Rifle Regiment led by Major Lodowick Morgan.   Moving into camp, Drummond commenced building artillery emplacements to bombard the fort.   On August 12, British sailors mounted a surprise small boat attack and captured the American schooners USS Ohio and USS Somers, the latter being a veteran of the Battle of Lake Erie.   The next day, Drummond commenced his bombardment of Fort Erie.   Though he possessed a few heavy guns, his batteries were sited too far from the forts walls and their fire proved ineffective. Siege of Fort Erie - Drummond Attacks: Despite the failure of his guns to penetrate Fort Eries walls, Drummond moved forward with planning an assault for the night of August 15/16.   This called for Lieutenant Colonel Victor Fischer to strike Snake Hill with 1,300 men and Colonel Hercules Scott to assault the Douglass Battery with around 700.   After these columns moved forward and drew the defenders to the northern and southern ends of the defenses, Lieutenant Colonel William Drummond would advance 360 men against the American center with the goal of taking the original part of the fort.   Though the senior Drummond hoped to achieve surprise, Gaines was quickly alerted to the impending attack as the Americans could see his troops preparing and moving during the day. Moving against Snake Hill that night, Fischers men were spotted by an American picket who sounded the alert.   Charging forward, his men repeatedly attacked the area around Snake Hill.   Each time they were thrown back by Ripleys men and the battery which was commanded by Captain Nathaniel Towson.   Scotts attack in the north met a similar fate.   Though hiding in a ravine for much of the day, his men were seen as they approached and came under heavy artillery and musket fire.   Only in the center did the British have any degree of success.   Approaching stealthily, William Drummonds men overwhelmed the defenders in the forts northeast bastion.   An intense fight erupted which only ended when a magazine in the bastion exploded killing many of the attackers.    Siege of Fort Erie - Stalemate: Having been bloodily repulsed and having lost nearly a third of his command in the assault, Drummond resumed the siege of the fort.   As August progressed, his army was reinforced by the  6th and 82nd Regiments of Foot which had seen service with the Duke of Wellington during the Napoleonic Wars.   On the 29th, a lucky shot hit and wounded Gaines.   Departing the fort, command shifted to the less resolute Ripley.   Concerned about Ripley holding the post, Brown returned to the fort despite having not fully recovered from his injuries.   Taking an aggressive posture, Brown dispatched a force to attack Battery No. 2 in the British lines on September 4.   Striking Drummonds men, the fighting lasted around six hours until rain brought it to a halt. Thirteen days later, Brown again sortied from the fort as the British had constructed a battery (No. 3) that endangered the American defenses.   Capturing that battery and Battery No. 2, the Americans were finally compelled to withdraw by Drummonds reserves.   While the batteries were not destroyed, several of the British guns were spiked.   Though largely successful, the American attack proved unnecessary as Drummond had already resolved to break off the siege.   Informing his superior, Lieutenant General Sir George Prevost, of his intentions, he justified his actions by citing a lack of men and equipment as well as the poor weather.   On the night of September 21, the British departed and moved north to establish a defensive line behind the Chippawa River. Siege of Fort Erie - Aftermath: The Siege of Fort Erie saw Drummond sustain 283 killed, 508 wounded, 748 captured, and 12 missing while the American garrison incurred 213 killed, 565 wounded, 240 captured, and 57 missing.   Further reinforcing his command, Brown contemplated offensive action against the new British position.   This was soon precluded by the launching of the 112-gun ship of the line HMS St. Lawrence which gave naval dominance on Lake Ontario to the British.   As it would be difficult to shift supplies to the Niagara front without control of the lake, Brown dispersed his men to defensive positions.   On November 5, Major General George Izard, who was commanding at Fort Erie, ordered the fort destroyed and withdrew his men into winter quarters in New York.   Selected Sources Siege of Fort Erie, War of 1812Niagara Parks: Old Fort ErieHistoryNet: A Bloody Stalemate at Fort Erie